What is the APMA Seal of Acceptance? Why It Matters for Kids’ Foot Health

We’re proud to share that our Pretty Brave Toddler, Little Kids and Big Kids footwear ranges (excluding Puddle Boots) have earned the American Podiatric Medical Association (APMA) Seal of Acceptance.

The APMA Seal recognises products that support healthy foot development and function. To receive the Seal, footwear is reviewed by a panel of podiatrists who assess design, materials and overall foot health benefits.

The program has recognised trusted products for over 50 years and includes more than 1,000 items worldwide.

For parents, this means you can feel confident knowing our Toddler, Little Kids and Big Kids shoes are designed with growing feet in mind, meeting the standards of podiatrists dedicated to healthy foot care.